LazyTown

The LazyTown tv-series have taken the world with a storm encourag­ing healthy living for the young ones. Their success has been phenomenal and the crew even recei­ved a BAFTA-award for the best children’s program in 2006.

Grapewire has partn­ered with Streamburst in bring­ing the massi­vely pop­ular series to your desktop. All the shows are protected with a per­sonal water­mark but still deli­v­ered in stand­ar­dized format sway­ing away from propriet­ary DRM soluti­ons for high quality online video content.

A series of complica­ted distri­bution contracts is behind pop­ular TV assets like the LazyTown children’s program. The show has been exposed to over 150 mar­kets throug­hout the world some the first order of online bus­iness was to make up a mat­rix of where and when the assets are made availa­ble. Through use of geo-blocking, access of each mar­ket is control­led to make sure that the online availa­bility of the TV episodes and the music are not in breach of exist­ing contracts for that particular territory.

Water­mark­ing technology was also app­lied to deter from content theft. All the technology behind the presentation, sell­ing and distri­bution of the TV episodes and music is built into the unique look and feel of the LazyTown website.

The LazyTown Digital Store is open so come on in!