Mr. Dest­iny / Ice­land Airwaves

Since the first show held in 1999 (in an airplane hangar), Ice­land Airwaves has become one of the premier showcases for new music – Icelandic and otherwise – in the world. It’s been cal­led “the most innovative music festi­val since CMJ” and “as responsi­ble for all of Reykjavík’s recent positive press as Björk herself”.

Some of the world’s most excit­ing art­ists, including Suede, The Flam­ing Lips, The Hives, Fat­boy Slim, Thievery Corporation and ris­ing stars such as Florence And The Machine, White Lies and Friendly Fires have made the short hop from Europe or North America to share the stages with Iceland’s finest talents: Sigur Rós, Gus Gus, Jag­úar, Quarashi, Lea­ves, Trab­ant, FM Belfast, Steed Lord and many, many more. And when the live bands are fin­is­hed, top DJs spin across the city until dawn.

The Grapewire team designs, eng­ineers and mana­ges online operati­ons including ticket sales for this years festi­val.

Details

Follow­ing a car­eful ana­lysis of how and when the Airwaves team needed to maintain information about art­ists and venues the Grapewire team imp­lemented a flex­i­ble main­ten­ance system which also tracked information on the hundreds of acts will­ing to play the festival.

The actual ticket sales comb­ined simple online sales incorporated into the Airwaves site, accept­ing pay­ments in five dif­f­erent cur­rencies and a physical outlet. The same system was used at the Airwaves center when wrist­bands were handed out.

Both the web version and the mobile guide were const­antly upda­ted and featured some unique ways plan the ideal venue hopp­ing experience.

This custom solution addresses the complete comm­unication needs of the festi­val in all phases of the production from the early plann­ing phase right to the last email announcement of the upcom­ing 12^th Ice­land Airwaves festi­val in 2010.